| Norsan Multimedia
Norsan Multimedia is proud to be the largest Hispanic Media conglomerate in the Southeast, offering coverage in North Carolina, South Carolina, Florida, and Tennessee.
We offer our sponsors a 360 degree multi-media platform that reaches into the heart of the Hispanic community in all of the markets we serve. In addition to our media outlets, have just launched Norsan Consulting, our newest service catering to non-Hispanic business owners who wish to learn cultural insights and inside marketing tips on how to effectively advertise to the Hispanic community.
In Charlotte NC, where our corporate offices are located, we own and operate four Spanish language radio stations (representing 87% market share for Hispanic radio listening) and Hola Noticias, a leading Hispanic weekly newspaper in Charlotte and surrounding areas.
Our platform is not limited to radio and print, we also have the most visited Spanish internet sites in the Charlotte DMA, including www.Descubrecharlotte.com, www.HolaNoticias.com and www.LaRazaLaRaza.com
Norsan Multimedia’s radio and print presence is also strong in Greensboro/ Winston-Salem/Highpoint NC, as well as Columbia, SC, Jacksonville FL and Knoxville TN. Hola Noticias based in Jacksonville, Fl, is proud to reach 90% of North Floridians.
| The Emergence of the Hispanic Market
Take advantage of this unique opportunity to reach Hispanics, the Carolinas fastest growing ethnic group and the largest minority segment in the USA!
Multiple research studies show:
° Language differences among Hispanics are especially critical for information-gathering and for discerning quality of products and services. Hispanics want to be familiar with the brands they purchase.
° Culture and language play a key role in establishing trust and motivating purchase behavior.
Norsan Multimedias one-stop shop presents an opportunity to:
° Create awareness
° Market your brand with opportunity to introduce new and existing products to the Latino community.
Demonstrate and sample your products and/or services and effectively target this largely untapped group.
| Events
MAY:
Salsa-thon Cinco de Mayo
May 5th
Cinco de Mayo Festival (Greensboro)
May 13th
JUNE:
La Raza vs Latina All Star Soccer Challenge
June 11th
JULY:
Tequila Festival
July 12th
AUGUST:
Viva La Musica
Aug 13th
Back to School Fair
Aug 13th
SEPTEMBER:
El Grito- Mexican Independence Festival
Sept 16th
El Grito-Mexican Independence Festival (Greensboro)
Sept 23rd
OCTOBER:
Outstanding Hispanic Student Awards
Oct 15th
NOVEMBER:
La Raza Turkey Fiesta
Nov 15th
Christmas Toy Drive Concert
Dec 15th