Two Decades of Cultivating Relationships with the Hispanic Community
Norsan Media’s parent company, founded in 1987 by Norberto Sanchez, is led by him as the CEO and Chairman. Presently, Norsan oversees a diverse portfolio, managing 18 restaurants, such as Frontera Mexican Kitchen, Luciano’s Ristorante Italiano, Pampas Steakhouse, Frankie’s the Steakhouse, La Capital MX, H&W Steakhouse, Pinto’s Mexican Made Easy concept, and operates the exclusive 1818 Club. Additionally, Norsan is the proprietor of Prime Meats, a USDA and SQF certified enterprise. This division includes beef and protein processing facilities, along with a distribution and logistics wing, catering top-tier meats to restaurants, grocery stores, and various food distributors across a significant portion of the United States.
Origins in Media
In 2004, recognizing an opportune landscape in the radio broadcasting domain and acknowledging the growing Hispanic community in the Southeastern United States, Norsan diversified into the Hispanic media industry by founding Norsan Media. Their pioneering radio station was launched in Jacksonville, Florida.
Latino News and Latino Hits 1160 AM debuts in Jacksonville, FL.
La Tremenda 1310 AM launches in Charlotte, NC.
The first publication Hola Noticias is launched in Jacksonville, FL.
HOLA Noticias expands to Charlotte, NC.
La Raza 102.3 FM launches in Charlotte & Monroe
La Raza launches in Columbia
Latina “Tu Musica” the first Tropical Latin Pop station in Charlotte, NC is Launched
La Raza expands its footprint to Greensboro, NC
HOLA Charlotte Festival, the first major Hispanic festival launches in NC makes it debut in Uptown Charlotte.
Estrella TV launches in Charlotte as the first Hispanic TV station in the market
Norsan Media expands its footprint into SC with La Raza Charleston
Hola Noticias rebrands to HOLA News
La Raza expands into Wilmington, NC.
Latina expands into Charleston, SC.
La Raza expands into Spartanburg, SC
Hola News expands into SC with «HOLA News Las Carolinas,» distributing to Charleston and Columbia, SC, Spartanburg, SC.
Hola News expands its NC footprint with «HOLA News Las Carolinas,» distributing to Wilmington,NC.
Norsan Media expands into Austin Texas with La Raza 95.1 FM
Norsan Media launches the first Latina urban station in the market Flow 105.3 FM
Azul 105.3 HD2 is launched in Jacksonville, FL
Romantica The first Spanish Adult Contemporary Music radio station launches in Jacksonville, FL.
What makes us unique
Currently, Norsan Media holds a range of assets encompassing more than 40 radio station frequencies, 4 TV stations, a single TV network, 3 weekly digital and printed publications, as well as managing large-scale festivals and special events. Moreover, it operates digital marketing and social media platforms in key regions including Charlotte, NC, Greensboro, NC, Wilmington, NC, Columbia, SC, Charleston, SC, Jacksonville, FL, and Austin, TX.
Our company excels in providing strategic media solutions that seamlessly connect our clients with the vibrant pulse of Hispanic communities within our reach.